Presenter: Jenna Venker Weidenbenner, University of Illinois at Urbana-Champaign

Current research about Millennials, sometimes called the “Net Generation” because of their high-level technology skills and practices, indicates that they have specific expectations when it comes to communicating with others. To connect with these tech-savvy young adults, career advisors and employers need to understand how to attract them, how to connect with them - and how to maintain the communication once established. This presentation will share successes, failures, insights, and best practices from a panel of university career advisors and human resources professionals who have launched or modified Web 2.0 informational and recruiting tools in response to student feedback.